In development. Early access is open.

Agentic self-service for customer experiences.

Describe the phone line you want. SelfCX builds it on Amazon Connect, puts it through hundreds of test calls, fixes what fails and waits for your approval.

Describe, review, test, send live, watch. Repeat.

From a sentence to a live line, in five steps.

A manager describes what callers need. SelfCX does the building and the testing. A person makes the final call.

Concept demo. The clinic, the calls and every number are fictional. SelfCX is in development.

The harness

CX that builds, tests and heals itself.

The harness is the core of SelfCX. Every version faces each layer below before anyone is asked to approve it. When a call fails, SelfCX finds the cause, proposes a fix, runs the tests again and shows you the proof.

0
safety failures allowed in any run
100%
of scripted paths must pass, every run
0 of 400 passed Running

Calling the practice version

Simulated test run, for illustration.

  1. Structure

    Dead ends, unreachable steps and missing hours are caught before a single call.

  2. Build

    The same design always produces the same flow, so a release holds no surprises.

  3. Conversations

    Scripted callers walk every path, including the ones nobody thinks to try.

  4. Faults

    Systems go down mid-call. The line has to cope and the caller has to hear something sensible.

  5. Adversarial

    Callers interrupt, change their minds, go off topic and try to talk it into things.

  6. Voice

    Test calls run in Amazon Connect, including real audio through the real phone path.

Start from a solved problem. Change anything.

Common use cases come ready to adapt. A template joins the library only after it passes the harness. Change the wording, hours and routing as much as you like, and the integrations stay connected.

Scheduling

Book, move or cancel

Connects to your schedule system

Orders

Where is my order?

Connects to your order system

Billing

Balance and payment questions

Connects to your billing system

Routing

After hours and holidays

Connects to your on-call list

Support

Open or check a ticket

Connects to your ticket system

Callbacks

Hold my place in line

Connects to your call center

Library preview. Templates are being written now.

Nothing goes live until a person says so.

  • See exactly what changes from the live version, in plain language.
  • Every release needs a named approver.
  • Roll back to the last good version in one click.

After go-live On the roadmap

Going live is where it starts learning.

Watch calls as they happen, give agents an AI assist on every one, see what is working and turn each finding into a tested change.

Live now 38 active calls · 6 with agents
    0:00

      Simulated calls, for illustration.

      Analytics that explain the numbers.

      68%
      of calls resolved by the line
      1:42
      average time to book
      3.2%
      of callers hung up early
      5,942
      calls this month
      Calls resolved by the line, last 12 weeks
      Why people called this month

        Recommendations you can test in a click.

        Roadmap preview. The clinic, the calls and every number are fictional.

        Your next phone line can build itself.

        Early access is opening to a small group of contact center teams on Amazon Connect. Tell us about your lines.

        aidan@selfcx.com